Here is a great article:
Why You Shouldn’t Ditch Your Slowest Seller
How Your “Slowest” Seller
Could Actually Be Your Best Marketing
There are two tenets in business that everyone accepts as true:
-
You should figure out what your most popular product is, and sell the heck out of it.
-
You should figure out what your least popular product is, and get rid of it.
Here’s a little story about why you should reconsider step 2.
Read More…..http://jewelrymakingjournal.com/why-you-shouldnt-ditch-your-slowest-seller/